SIZE x ADIDAS ORIGINALS: '20TH ANNIVERSARY CITY SERIES'
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SIZE x ADIDAS ORIGINALS: '20TH ANNIVERSARY CITY SERIES'

One of Europe’s leading sportswear retailers, size? joined forces with adidas Originals to launch a new edition of their highly successful ‘City Series’ trainers to celebrate their 20th anniversary. MUNDIAL were enlisted to head a year’s worth of storytelling around one of footwear’s most anticipated releases. 

Featuring six ‘Twin Cities’ inspired by the original series’ shoes, the 20th Anniversary City Series features trainers influenced by cities from around the world. It was MUNDIAL’s job to produce a bespoke film and accompanying print magazine for each drop, outlining the influence and importance of the chosen city. 

More than just focussing on football, we explored the wider cultural impacts of  the chosen locations, their history and lifestyle through the generations, and how that all ties back to the core messaging of the 20th Anniversary City Series campaign. 

Every adidas Originals drop is an event, and both the retailer and brand wanted this campaign to have a look and feel that exceeded all previous expectations in quality. With our track record in producing critically acclaimed print and video storytelling, we were the first name on their list.

 

RELEASE 1:  LIVERPOOL

 

RELEASE 2: CÓRDOBA

 

RELEASE 3: SHANGHAI

 

RELEASE 4: HAVANA

 

RELEASE 5: STUTTGART

 

RELEASE 6: JOBURG 

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✓ 4 print magazines a year
✓ Receive the weekly subscriber-only newsletter
✓ Access to the MUNDIAL Discord
✓ Discounts on merch & brand partners
✓ Subscriber events & store rewards

£50 / per year

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DIGITAL MAGAZINE SUBSCRIPTION

✓ Immediate access to every digital magazine (from Issue 22)
✓ 4 more magazines a year
✓ Receive the weekly subscriber-only newsletter
✓ Access to the MUNDIAL Discord
✓ Discounts on merch & brand partners
✓ Subscriber events & store rewards

£9.99 / per 3 months

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