As football around the world came to a halt, Netflix approached MUNDIAL with the task of filling the void in the calendar by introducing football fans to its football content. Netflix has around 20 different football documentaries in its catalogue, and it was our job to tell our audience, and beyond, about them.
First, MUNDIAL suggested curating all the titles under the tagline ‘The Football Collection’. A specific URL was then created for these films. The campaign then kicked-off with a two and a half minute film that's a sequence of memories from a world that we all miss: the world of football.
This hero film clocked up around 140k organic views on our Twitter and on IGTV over the first 48 hours, with a rollout of snack-sized content across MUNDIAL channels to follow, celebrating our favourite moments from the platform's wealth of football content.
The film was supplemented with a Netflix-special Gazzetta dello MUNDIAL newsletter straight to our subscribers’ inboxes on the Monday afternoon—a TOV-led guide of what to watch in the week ahead.
La Bombonera, officially opened in 1940, might be the most magnificent football stadium in the world.— MUNDIAL (H) (@MundialMag) June 8, 2020
Just listen to the people who've actually worked and played for Boca Juniors talk about it. Goosebumps.
Is there anywhere else like it? pic.twitter.com/h6xLYgRPIK