YMC: 'CCCP' CLOTHING CAPSULE YMC: 'CCCP' CLOTHING CAPSULE

YMC: 'CCCP' CLOTHING CAPSULE

YMC: 'CCCP' CLOTHING CAPSULE YMC: 'CCCP' CLOTHING CAPSULE

We approached by London-based contemporary clothing brand YMC to collaborate on a capsule collection of menswear and womenswear for SS18.

Working on all aspects of creation – ideation, design, and marketing – the collection was inspired by the story of the Soviet Union (abbreviated to the CCCP) turning up to the 1966 World Cup in their own kit while every other nation had theirs made by Umbro—and featured sweaters, tees, beanie hats, bucket hats, and a very soft scarf.

Alongside the collection, we produced a lookbook featuring Nassia Matsa and Jack Belgrove in an old-school gymnasium, with all images shot by Jack Johnstone on film. An event at the YMC store in Shoreditch launched the collection to the public, and the product would go on to sell out both in-store and online