We created a social native film with New York Knicks, one of the most iconic sports teams in the world, to celebrate their trip to London to play the Washington Wizards.
Showing how the Knicks branding fits in London in a MUNDIAL tone we featured the team’s new merchandise on real Londoners, the piece was shared by the official Knicks channels to a great response on both sides of the Atlantic.
NEW YORK EVERYWHERE.
— NEW YORK KNICKS (@nyknicks) January 16, 2019
NY Knicks x @MundialMag #NBALondon pic.twitter.com/9mFcig3ELA