LADBROKES: 'MOTHERS, DAUGHTERS, SISTERS, FANS'
In ‘Mothers, Daughters, Sisters, Fans’, our second film series with Ladbrokes, we focussed on the often overlooked stories of clubs’ female fanbases.
We met the women supporters of their partner teams—Leeds United, Sheffield United, Sheffield Wednesday, and Burnley—to find out what it means to be a woman and a football fan. The response was amazing: a huge organic reach, as well as notices from fans of the featured clubs, their rivals, and many sports industry figures.
The focus on female fans opened up the narrative, moving fandom away from simply “dads and lads”, and more in line with the equal values that football aspires to.
As of October 2019, the series has been watched in excess of 800,000 times on Twitter and Facebook.
EPISODE 1: Leeds United
EPISODE 2: Burnley
In the second episode of our series ‘Mothers, Daughters, Sisters, Fans’ with @Ladbrokes, Lynette and Kerry tell us about the important part @BurnleyOfficial plays in their family. pic.twitter.com/LRlzJOmygs— MUNDIAL (@MundialMag) March 20, 2019
EPISODE 3: Sheffield Wednesday
EPISODE 4: Sheffield United
In the final episode of our series ‘Mothers, Daughters, Sisters, Fans’ with @Ladbrokes, we meet Irene and Aileen, two massive Sheffield United fans, whose love for the Blades shines through every part of their lives. #TwitterBladespic.twitter.com/Zd0cnDPmHb— MUNDIAL (@MundialMag) April 4, 2019