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The work of Guide Dogs UK to provide help and support for visually impaired people across the country is phenomenal, and we worked with agency Zone Digital to create a series of films that focussed on three different match-going fans... and how their dog has impacted and improved their life through the lens of football.

For a football fan, going to the match is the pinnacle of their week. A time to meet your friends, take in the atmosphere, and—hopefully—celebrate some goals. But being blind or partially sighted, whether from birth or later in life, changes that dramatically. The work of Guide Dogs UK allows these football fans to attend their beloved matchday with complete confidence, assurance, and trust. Meet Nikki and her dog Rita, Gordon and his dog Henry, and Nathan and his dog Abby. 

EPISODE 1: Nikki & Rita at Elland Road


EPISODE 2: Gordon & Henry at the Amex 


EPISODE 3: Nathan & Abby at Field Mill





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