The work of Guide Dogs UK to provide help and support for visually impaired people across the country is phenomenal, and we worked with agency Zone Digital to create a series of films that focussed on three different match-going fans... and how their dog has impacted and improved their life through the lens of football.
For a football fan, going to the match is the pinnacle of their week. A time to meet your friends, take in the atmosphere, and—hopefully—celebrate some goals. But being blind or partially sighted, whether from birth or later in life, changes that dramatically. The work of Guide Dogs UK allows these football fans to attend their beloved matchday with complete confidence, assurance, and trust. Meet Nikki and her dog Rita, Gordon and his dog Henry, and Nathan and his dog Abby.
EPISODE 1: Nikki & Rita at Elland Road
In our first film with @GuideDogs, we met Nikki — a home-and-away fan of Leeds United — and her guide dog Rita on a particularly emotional day: Rita's last ever game at Elland Road. pic.twitter.com/T2AFTJPP15— MUNDIAL (@MundialMag) December 9, 2019
EPISODE 2: Gordon & Henry at the Amex
When Gordon lost his sight in 2009, he described himself as giving up on everything.— MUNDIAL (@MundialMag) January 14, 2020
Then Henry came into his life, and they went to their first @OfficialBHAFC game together. Henry changed everything.
From Brighton's Amex, our second film with @guidedogs is out now. pic.twitter.com/yTPbX0wqUS
EPISODE 3: Nathan & Abby at Field Mill
"I sat at home not being able to go to the match anymore. Being able to get back into that, thanks to having a guide dog, brought a sense of community back into my life."— MUNDIAL (@MundialMag) February 13, 2020
Meet Nathan, a @mansfieldtownfc fan, and his guide dog Abby in our third and final film with @guidedogs. pic.twitter.com/qVcPuDOGAL