Utilising our engaged Instagram Story audience, we created an all-day takeover for adidas that followed four London-based creatives on their day-to-day activities. Using videos, GIFs, and still images shot on medium format film and digital, we constructed a story that saw into London life via a MUNDIAL and adidas lens in cafes, on buses, hailing cabs, and inside hairdressers. This was followed with a print article in Issue 14 of the magazine.