OPTUS SPORT: 'DEDICATED'

This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

We spent a month in Australia with English Premier League broadcasters Optus Sport to make films that explore fan culture deep Down Under.

OPTUS are the broadcasters of the Premier League over in Australia, and when we were invited to tell the story of Oz-based Premier League fans, we couldn’t book our plane quick enough.

Across a twenty-six day shoot in the immediate aftermath of the World Cup, we met a fan of each club in the Premier League and told their story via a 5,000 run of printed OOH adverts across Australia, a national television commercial, six three-minute films, one seven-minute film, and an article in the magazine. The campaign’s hero Mary, an elderly and completely in-love Arsenal fan, has over 100k views on her three-minute film alone.

CLUB MUNDIAL SUBSCRIPTION

✓ 4 print magazines a year
✓ Receive the weekly subscriber-only newsletter
✓ Access to the MUNDIAL Discord
✓ Discounts on merch & brand partners
✓ Subscriber events & store rewards

£50 / per year

subscribe now

DIGITAL MAGAZINE SUBSCRIPTION

✓ Immediate access to every digital magazine (from Issue 22)
✓ 4 more magazines a year
✓ Receive the weekly subscriber-only newsletter
✓ Access to the MUNDIAL Discord
✓ Discounts on merch & brand partners
✓ Subscriber events & store rewards

£9.99 / per 3 months

subscribe now