To help launch adidas becoming the kit partner of Arsenal, we were asked to create a poster for a documentary celebrating the fans of the club.

As part of a series called The Fabric of Football, the idea was to create the posters as if they were cinematic releases using screenshots from the films, assets, players and fans to celebrate the club and its heritage. Our final work was flyposted around London and contained a NFC tag which allowed people to link to the film on their phone.