WHAT IS MUNDIAL?
MUNDIAL is a football magazine with just the right amount of football.
MUNDIAL magazine is released four times a year. The content is timeless. Cult heroes, weekends away, brilliant writing, forgotten goals, exceptional photography. From Sunday League and Sausage and Chips, to Champions League and iconic kits, we celebrate the game and the things around it that make people happy.
We tell stories that take time and care to put together, and because you’re paying for it, we want you to hold something special that looks wonderful, smells great, and allows you to put down the phone and immerse yourself in something beautiful.
WHAT THE STARS SAY
WHAT WE WRITE ABOUT?
FOOTBALL CULTURE & TRAVEL
“MUNDIAL joins the dots for football culture.”
These are the words of a happy subscriber in a recent reader survey - a subscriber who has had enough of the news cycle. There is a life away from VAR, away from pundits and their manufactured banter, away from the endless narrative of every moment of every game. MUNDIAL exists to remind you why you love football, and why you fell in love with it in the first place. Every page is a celebration of football culture told in a style that doesn’t talk down to or exclude you, this is an inclusive place for football fans to escape to.
Every issue we travel to different parts of the world to uncover real life football stories from the places that get forgotten about. Stories of people who go to extreme lengths to ensure that their team has survived, who understand the value of community, who make flags and sing songs and put up the nets and mow the grass. From the ultras in Scotland to the vicar in Wales, from grassroots coaches in Shropshire to Venice Beach FC in LA, from the signing section of San Lorenzo to watching a mock funeral at Rayo Vallecano, we are dedicated to finding global football magic and delivering it to your door.
CULT HEROES & NOSTALGIA
When you get the kettle on and spend a bit of time on YouTube watching supercuts of goals and skills set to lively European house music, we know that you’re down a wormhole of Serie A strike pairings and journeyman midfielders. When you sit in the cafe or the pub or the park reminiscing about football with your mates, chances are you're talking about the players you had stickers and posters of. We’ve all done it, because who doesn’t love a cult hero?
The one club player who was limited but played like a fan, the long-haired left-back who made you want to grow your hair, the striker who moved like an articulated lorry but finished like a God. These are the players we all fell in love with at an impressionable age. MUNDIAL celebrates the Brazilian 10s and Argentine 9s, English 7s and Spanish 11s. Players called the warlock and the wolfman, the clogger and the ogre. Socks down and collars up, smoking in the showers and performing needless rabonas. MUNDIAL is the home of cult heroes.
FOOTBALL FASHION & PRODUCTS
PUMA King, Nike Tiempo, Copa Mundial (nice name for a magazine, that), Holland (H) 88, Umbro drill tops, Hummel tracksuits, those NASL kits with the mad collars, Marseille 91, that Juve pink one, all the Preds, Kappa and Barca, the magnificence of Sampdoria’s home shirt and Diego with Mars on his chest. Nigeria 1996 and Jamaica 2022, Wales Bonner and Martine Rose. Supernovas and Mercurial silver bullets. Adidas Tangos and Ciao the mascot.
MUNDIAL was born out of a love for short shorts and long sleeves. Programme design and architectural clean lines. The way a new kit or pair of boots makes you feel, the buzz when you see some familiar floodlights for the first time in the flesh. The aesthetic of football is important, and on every page of the magazine you’re getting a tribute to our childhood dreams, teenage obsessions, and adult passions. From the latest gear and stuff recommendations, to features on the people who design the game, MUNDIAL is a celebration of the things you desire.
WHAT OUR READERS SAY
OUR LATEST ISSUES
DISCOVER CLUB MUNDIAL SUBSCRIPTION PERKS
4 MAGAZINES DELIVERED TO YOUR DOOR
You get Issue 28: The Three Rs in your first delivery + 3 new magazines delivered throughout the year.
You get the best timeless football stories. Stories about cult heroes you’ve never heard of and last minute winners. It’s football culture, history and lifestyle for fans who want to learn, laugh, and remind themselves why they love football.
INSTANT ACCESS TO PAST ISSUES
Get instant access to every digital magazine from Issue 22 - that's 7 digital magazines each with 100+ pages.
You will receive an email to your registered address with information on how to read and download your issue.
THE HAT-TRICK ELITE - RECEIVE THE WEEKLY SUBSCRIBER ONLY PAID NEWSLETTER
As part of your subscription you will get our new subscriber-only paid newsletter - The Hat-Trick Elite. Instantly unlock 30+ past stories through accessing the online portal and get 3 new stories every week delivered straight to your inbox.
We’ll give you three stories united by a theme. Stories from the past and stories from the present and future, too. Stories of love and hope, heroes and villains, and terrific overhead kicks. Stories about people, how football can make you feel, and the things it makes us do.
ACCESS TO THE CLUB MUNDIAL DISCORD
As soon as you become a Club MUNDIAL member, you will get access to the community Discord. Mingle with a like-minded football community of more than 20,000 members.
20% OFF MUNDIAL MERCHANDISE + DISCOUNTS WITH PARTNERS
You receive 20% off all MUNDIAL merchandise - socks, tote bags, scarves, t-shirts, caps, t-shirts, hoodies, mugs, door stoppers, pin-badges, posters and more. You will also receive first access to exclusive product collaborations with MUNDIAL certified brand partners.
Get discounts on 1000+ products from handpicked brands including 10% off Classic Football Shirts, 20% off Percival Menswear, 10% off AllPress espresso and 10% off Art of Football (plenty more being added...).
MUNDIAL SUBSCRIBER EVENTS
MUNDIAL events are a big part of what we do. Throughout the year, you will receive invites to tournaments, screenings, panel talks, and just straight-up parties. Subscribers get priority to all events and have the chance to meet and mingle with a like-minded football community of more than 20,000 members.
“Love the Reader events- the Hotel MUNDIAL stuff for the World Cup was great, and the launch parties”
Focus Group, 2022.