ADIDAS LONDON: 'WELCOME BACK'
To celebrate the return of grassroots football in Britain, we teamed up with adidas London to produce two hero films and a week's worth of content that championed the amateur...
We are market leaders in understanding modern football culture and how it affects brands, consumers, and fans around the world.
▶WHY
Exploring the intersection between sport and culture, our work is sharp, funny, stylish, irreverent, and nostalgic — it speaks directly to its audience because it knows who they are and what they want. Rooted in authentic fan culture, it knows who they support, what they wear, where they drink, and where they want to go next. MUNDIAL celebrates their heroes, teaches them about wider issues, makes them laugh (and occasionally cry). It takes them around the world and ends up on their doorstep. It’s created for them, by them. It reminds them why they love football.
HOW
Exploring the intersection between sport and culture, our work is sharp, funny, stylish, irreverent, and nostalgic — it speaks directly to its audience because it knows who they are and what they want. Rooted in authentic fan culture, it knows who they support, what they wear, where they drink, and where they want to go next. MUNDIAL celebrates their heroes, teaches them about wider issues, makes them laugh (and occasionally cry). It takes them around the world and ends up on their doorstep. It’s created for them, by them. It reminds them why they love football.
WHAT
Exploring the intersection between sport and culture, our work is sharp, funny, stylish, irreverent, and nostalgic — it speaks directly to its audience because it knows who they are and what they want. Rooted in authentic fan culture, it knows who they support, what they wear, where they drink, and where they want to go next. MUNDIAL celebrates their heroes, teaches them about wider issues, makes them laugh (and occasionally cry). It takes them around the world and ends up on their doorstep. It’s created for them, by them. It reminds them why they love football.
AWARD WINNING
MUNDIAL is the number one multi-platform choice for the intelligent football fan.
WE ARE VERY SOCIAL
MUNDIAL is the number one multi-platform choice for the intelligent football fan.
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MUNDIAL is the number one multi-platform choice for the intelligent football fan.
47,856 VIDEO VIEWS
MUNDIAL is the number one multi-platform choice for the intelligent football fan.
We are market leaders in understanding modern football culture and how it affects brands, consumers, and fans around the world.
We have always served to create content that resonates authentically and effectively with football fans because, above all else, that’s what we are. We’ve built a loyal audience across our platforms by speaking directly to fans’ core values and we’ve helped many brands behind-the-scenes do the same.
Whether it’s assisting a sports brand in their successful pitch to become the kit partner of one of the world’s biggest clubs or creating bespoke, localised content as part of a digital out-of-home campaign during a major tournament: we work with you to utilise our ability to connect authentically with football fans within the framework of the brand’s campaign.
We are market leaders in understanding modern football culture and how it affects brands, consumers, and fans around the world.
Whether it’s assisting a sports brand in their successful pitch to become the kit partner of one of the world’s biggest clubs or creating bespoke, localised content as part of a digital out-of-home campaign during a major tournament: we work with you to utilise our ability to connect authentically with football fans within the framework of the brand’s campaign.
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Learn MoreMUNDIAL is the number one multi-platform choice for the intelligent football fan.
Exploring the intersection between sport and culture, our work is sharp, funny, stylish, irreverent, and nostalgic — it speaks directly to its audience because it knows who they are and what they want. Rooted in authentic fan culture, it knows who they support, what they wear, where they drink, and where they want to go next.
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OUR WORK
Exploring the intersection between sport and culture, our work is sharp, funny, stylish, irreverent, and nostalgic.
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