OPTUS SPORT: DEDICATED OPTUS SPORT: DEDICATED

OPTUS SPORT: DEDICATED

OPTUS SPORT: DEDICATED OPTUS SPORT: DEDICATED

OPTUS are the broadcasters of the Premier League over in Australia, and when we were invited to tell the story of Oz-based Premier League fans, we couldn’t book our plane quick enough. Across a twenty-six day shoot in the immediate aftermath of the World Cup, we met a fan of each club in the Premier League and told their story via a 5,000 run of printed OOH adverts across Australia, a national television commercial, six three-minute films, one seven-minute film, and an article in the magazine. The campaign’s hero Mary, an elderly and completely in-love Arsenal fan, has over 100k views on her three-minute film alone.