Words: Josh Millar
Images: Offside Sports Photography
The FA Women’s Super League (FAWSL) will have a title sponsor for the first time, as Barclays were announced as a new £10 million partner in a massive economical step forward for women’s football in England. The league is going from strength to strength after going fully professional this season, and £500,000 in divided prize money is now up for grabs from the next campaign. The FAWSL also joins the FA Cup and League Cup as having a title sponsor across all three major competitions in women’s football in England
Kelly Simmons was made FA director of professional women’s football back in September, and her top priority was to get this sort of deal over the line. “We are delighted to announce our landmark partnership with Barclays and are looking forward to them joining us on a journey to transform the future of women’s football,” Simmons said. “Their record, multimillion-pound commitment will impact all levels of the game and will support our ambition to make the Barclays FA Women’s Super League the world’s most successful league, on and off the pitch.”
With exposure and excitement at an all-time high as England head to this summer’s World Cup in France, it’s a perfect time for Barclays to get involved at the top level of English football again. Jes Staley, CEO of the bank said he hopes “it will take the game to new heights, making England’s domestic league a world leader.”
With women’s football having been underfunded and underrepresented for too long, this deal is a major tipping point towards giving the game the full exposure it deserves.