Words: Josh Millar
Image: Offside Sports Photography
Having seen plenty of his peers try their hand at football management in the past year, Alessandro Del Piero has gone one better, and now he has his own club in Los Angeles. Del Boy has invested in LA 10 FC and, just before Christmas, the club were promoted unbeaten from the United Premier Soccer League (UPSL) Championship into the UPSL Premier, one of the highest divisions of semiprofessional football in the US.
Del Piero initially wanted his ownership to be private—although he did change the name of the club to LA 10 to reflect his brand. The club also has a black and white badge in tribute to his time at Juventus, where he scored loads of unbelievably good goals. After the side went unbeaten in the Championship, he decided to come forward to admit he was behind the project.
‘After a period of anonymity (you know me, I like privacy), I decided to share this beautiful experience and give credit to the entire team for the amazing results they’ve achieved,’ Del Piero wrote on his website.
LA10 FC is proud to reveal that World Cup Champion and All World Footballer @delpieroale, who wore the #10 his entire career, is our owner and forever revered. LA10 pure passion! pic.twitter.com/521G9Hro1x— LA 10 FC (@LA_10_FC) February 24, 2019
The Italian’s business partner Jeffrey Whalen is just as thrilled to be part of the ownership at the club: “This is an exciting moment for the club, and we think this is an important moment for the UPSL and for lower division soccer in America,” he said.
This isn’t Del Piero’s first investment into a Los Angeles project, as he already owns his ‘No10’ restaurant in Beverly Hills, alongside his LA-based sports agency EDGE America Sports, but (if they carry on their current trajectory) it could end up being the one that makes the biggest impact.
“Alessandro is a great ambassador for the game,” said Whalen, “and he will bring a presence and globally-recognized name to everything the LA 10 FC is doing from this point forward.”
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