Wolves have today announced a ground-breaking new venture to become the first UK football club to launch its own record label, collaborating with Warner Music UK to combine the club’s global audience with an established label to provide exposure for emerging artists.
Wolves Records are already looking for submissions from local, national, and international artists via their website, and the club’s general manager of marketing and commercial growth, Russell Jones, told us about how the club had been working on the project for some time.
“It’s about daring to be different and looking at new opportunities to increase fanbase and commercial revenue. Our work in eSports is well documented, and this is the next pillar, something that will provide life-changing opportunities for local talent and play an important part in re-establishing a vibrant music scene in the city.
“As many of our supporters will be aware, one of our goals at Wolves is to grow the club in innovative and entrepreneurial ways, developing new business ideas that will eventually complement and help support the continued success of the football club.”
Wolves are working with producer S-X on the project, a local lad and fan who has worked with the likes of Chance the Rapper, Skepta, and Lil Wayne over the years.
It might seem far-fetched for a football club to launch a record label, but leader of the City of Wolverhampton Council, Cllr Ian Brookfield, spoke about his hopes for the record label’s impact on the city’s music scene. “More importantly for me, it will create fantastic opportunities for local bands and musicians, building on Wolverhampton’s reputation as a music city,” Ian said.
“With the Civic Halls opening next year and operated by AEG and live music being a fundamental part of our new five-year events strategy, the music scene in our city is going to go from strength to strength.”
After recently partnering with North American eSports giant Evil Geniuses and having the brand’s clothing featured in NBA 2K22 alongside labels such as Palm Angels and Patta—Wolves are continuing to search for ways to innovate and elevate its brand.
You can find out more about Wolves Records at wolvesrecords.com, and if you're a Wolves fan, why not treat yourself to a beautiful print of Molineux from the Well Offside archive?