Words: Josh Millar
As part of their commitment to sustainability, Budweiser has built a football pitch in Russia made entirely from recycled plastic cups.
As an official sponsor of the World Cup in Russia last summer, the King of Beers was responsible for giving out a total of 3.2 million plastic beer cups over the duration of the tournament. After the event ended, they collected over 50,000 them for recycling.
In order to use the cups for good, Budweiser utilised them to build a pitch just outside one of the venues in Sochi. They have constructed a brand-new sports facility called The Budweiser ReCup Arena, and are looking to help get locals involved in football.
The first event at the newly laid surface was called The World Cup RePlay, where Sochi residents were invited to take part in a match on the red and white pitch and were joined by Marco Materazzi.
The new facility is part of Budweiser’s commitment to sustainability. They recently pledged that, by 2025, every single bottle of beer they brew would be powered by renewable electricity. They are also adding Symbols of '100% Renewable Electricity' to Budweiser packaging in the US and UK markets, having already achieved that goal.
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