In 2018, we created an exhausting/wildly successful month-long pop-up retail and event space spanning the World Cup in the heart of London during the Long Hot Summer showing every single game.

Collaborating on activations with Puma, Kitbag, Depop, New Balance, adidas including a five-a-side tournament (Puma), we also created an archive exhibition of iconic apparel (adidas) and live freestyle competitions in-store with a bespoke print lookbook (Kitbag) alongside several brand-owned screenings of selected games. There were around 10,000 people through the door over the course of the World Cup and plenty of sold out events, as well as great media notices.