That nature is doing its nut right now will not come as news to you. Winter’s colder, summer’s hotter, and the oceans are ever more broken. While the damage we’ve done to our planet is probably irreversible, it’s good to see the big boys trying to make a dent where they can.
Not-for-profit environmental organisation Parley for the Oceans have been working with adidas on reducing plastic use, and Man United’s third kit for this season will be made from 13 recycled bottles each with the sportswear giants ultimately aiming to completely eliminate virgin plastics from its designs by 2024.
“It’s no longer about activism or environmentalism,” says Parley’s Operations Director, Mike Long. “We’re far too down the pipeline for that. We have to look at other ways and creative ways and innovative ways to create change. We have to make it lucrative for brands and for governments to participate in the health of our environment, and the health of the ocean.”
United’s Juan Mata, Scott McTominay, and Ander Herrera repped their club at a press day to spread awareness of the partnership in Marina del Rey, and it’s always nice to see players putting their faces about in support of a good cause.
“I cannot win a football game by myself,” Mata says. “I need my ten teammates to win. And I think that’s why the leaders in Parley are doing [this initiative] and why we all should join.”
“These players have influence that transcends generations, genders, all geographical regions of the world,” says Long. “Football is the greatest sport in the world. I’ve travelled the world surfing, and there’s a lot of places, with oceans, where nobody’s even seen a surfboard. It’s such a foreign idea to them. These [footballers] have got a platform to reach everybody. They’re idols, people hang on their every move. What they eat, they wanna eat. What these guys are wearing, other people want to wear. Therefore, when they speak out about what they feel to be important, others will ultimately follow suit. That’s the power of sports.”
(via High Snobiety)