It’s the World Cup soon. A month of the best players in the world going at it. An enigmatic fusion of cultures. A festival of footballing fancy. The tears of glory. The tears of hurt. The tears of boredom during a 0–0 group stage dead rubber. But, the kits. Ohh, the kits, the kits, the kits.

The kits are what provide the real joy. The careful curve of a crewneck. The daring dive of a V-neck. That great feeling you have of wearing a shirt from another country, that one with the striker who won’t get any game time in Russia, but who scored three goals for your team between 2011 and 2014 in League One. You loved him. He was useless, but you loved him.

To celebrate adidas releasing the Argentina, Colombia, Mexico, and Spain away kits, we hung out with four people who are doing things in London that we actually like.

Tom Armstrong launched The Move—a magazine providing an authentic lens on underground club culture. And when he’s not doing that you’ll find him DJing all across Europe with The Move Soundsystem—their launch parties are legendary. We jumped on a bus with Tom, who sported the banging Mexico shirt that pays homage to a kit from the 1950s.

Emma Piggott runs a barbers shop just down the road from us. Emma cuts hair really nicely and has a lovely dog called Vinnie. Emma wore the Argentina shirt—all ricocheting geometric patterns and satisfying blues influenced by the 1993 shirt which draped around Batigol and Simeone’s shoulders.

Bertie Brandes, alongside her mate Charlotte Roberts, founded Mushpit—a satirical, political, and feminist magazine with a tone of voice that makes your ears and eyes shake. We jumped in a cab with Bertie, who was wearing that Spain shirt with the striking 80s inspired graphic print.

At the enviously young age of 19, Eman Unaji is doing bits. He makes music, clothes, and has just held an art exhibition in Battersea. We like him a lot, and he got the Tube in that glorious Colombia shirt that we’ve all been fighting over since.

If you want to see more of what we got up to, head over to our Instagram where we’ll be dropping regular updates throughout the day.


You can buy all of the adidas 2018 World Cup away kits here.

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