A long, long time ago, the football scarf was a memento of occasion. Something to be held aloft in times of glory and strife, a way to signify who you supported, and to show that your pride could, and indeed would, be worn around your neck rather than on your sleeve.

In recent years this has changed. For better or worse, away from the hubbub surrounding half-and-half scarves and green and gold confusion in Manchester, the simple accessory has quietly become the must-have add-on to every fashion designer’s collection. Gosha Rubchinskiy, Vetements, Stella McCartney and Thom Browne, amongst others, have all flirted with and co-opted the terrace staple.

The Wall Street Journal’s Jacob Gallagher has investigated the phenomenon, interviewing executive chairman of Foursquare and football scarf collector, Dennis Crowley, as well as Stateside creatives Tyler Watamanuk and Gavin Fahey, in an effort to understand the sharp rise in popularity of the football scarf.

“I just see it as fashion aping someone else’s culture,” explains Crowley in the piece. “It’s like fancy labels doing skateboard decks or shoes that are meant to look like skate shoes.”

We’d be inclined to agree, but you can read the whole piece and make up your own mind here. For more about football scarves, pretending to like skateboarding and menswear, subscribe to our quarterly magazine.