The sparkling return to form of Napapijri over the last few years had made us all very happy, so when we were approached to produce both SS and AW17 campaigns for Scotts we were chuffed. Decamping to the mountains of South Tyrol for a week, we shot a narrative led advertorial campaign and film for SS17 that followed one man’s journey around the villages in the foothills of the mountains. For AW17, we scaled the peaks around the Messner Mountain Museum, an architectural masterpiece, to shoot a seasonal heritage inspired campaign that displayed Napapijri’s iconic Rainforest jackets in their natural habitat.