SCOTTS MENSWEAR: DEBUT
Following the success of France (A), we were approached by Scotts to arrange an event on the opening weekend of the 2016 European Championships. Because of the links between Liverpool and terrace culture, we decided to utilise this and hold a two-tier event at the Camp & Furnace, a 35,000 square foot venue in the city’s Baltic Triangle. In the main room, fans could walk in and out all day and watch the Wales and England games. The second room was a gold VIP experience for Scotts customers and Mundial readers. Featuring a huge screen, the room was dressed with images of iconic football shirts, and we provided a gifting service for 250 people. We also commissioned ten of the best football illustrators in the business to recreate a series of iconic moments from past European Championships, creating a gallery space that was open to the public for the duration of the tournament.