It’s the optimism. The colours. The what’s your starting eleven, then? It’s falling in love with the hairstyle of one of the Iranian centre backs, the snarling face of a Peruvian ‘keeper, the boots on one of the Panamanians. It’s the confusion of your club goalie saving a penno against your national side. It’s the kits, the goals, the chants. It’s the vuvuzelas drowning out the pain. It’s the heat. It’s the face paint and the masks and the glitter. It’s the stadiums you can’t pronounce. It’s the tears and the celebrations and the screamers. It’s 32 teams from across the world descending on one place to spend a month playing football against each other. It’s the best. It’s the World Cup, and Hotel MUNDIAL is screening the whole lot.
Hotel MUNDIAL is a month-long World Cup space in East London. It’s us putting the words, images, and stories of the magazine into bricks and mortar—into a place where everyone, yourself very much included, is welcome. Hotel MUNDIAL is not just a place to watch games (although we will be showing every single one of them). It’s somewhere you can interact with the beautiful game and the culture that surrounds it, authentic and unpretentious, allowing fans from all over the world to express their passion for football in a place that represents them.
You can come and grab a coffee in the morning and check out the retail space, have a beer and enjoy an exhibition before a match, or hang about after to talk and dance with fans from all over the world. Alongside carefully selected brand partnerships with the leading names in football, music, fashion, and beyond, we’ll be organising quizzes, FIFA tournaments, DJs, and experiential events not available anywhere else in the city. There’ll be exclusive merchandise and clothing capsules, panel talks, and beer from Frontier Craft Lager. It’s the only physical place you’ll be able to get your hands on our exclusive Raheem Sterling cover too, something that we’re very proud of. It’s a space you, and we, are going to want to stay in. Exciting, right?
Launching on the opening day of the World Cup, 14th June, we’ll be keeping you updated through our Twitter, Instagram, Facebook, and GAZETTA Newsletter on a regular basis, and will be running guest lists for selected games through Eventbrite. We’re really, really excited to be hosting the World Cup, and can’t wait for you to share it with us. Football’s great, isn’t it.
Hotel MUNDIAL will be running from 14th June – 15th July at Shop 4, The Old Truman Brewery, Dray Walk (just off Brick Lane), London, E1 6QL.